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1、【题目】Today consumers are facing an increasing amount of advertising from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
答案：
The extent to which people are influenced by advertisements can be measured in terms of the high sales of popular consumer goods, many of them being unnecessary or completely useless. Mainly through the media, advertisements on products and services are able to penetrate the public mind with half truth and half lying. In many cases, consumers are becoming so greedy that they are not only buying things they really do not need but also spending the money they do not have.
Although advertising gives people a chance as consumers, actually most advertisements tend to cause them to desire for something worthless. Under such circumstances, it is easy to change people's need into greed. So much so, they are constantly encouraged to want things--want this and want that. This human behavior is haunted by the media from all fronts: on radio, on television, and online, not to mention printed circulations such as newspapers and magazines. Obviously, a great number of "impulsive" buyers are persuaded under the illusion that new products or services could make a difference in their lives. Despite all the benefits of the free market economy, the effects of unreliable advertising are particularly negative in that the power of advertising does not reflect the real needs of the society in which products and services are sold.
Worse still, many consumers are convinced to waste money they do not have. Surrounded by advertisements, people are too unwise to perform a balanced act between income and expenditure. Increasingly, what seems to be good for economy begins to backfire because advertising is misleading consumers deeply into commercial debts which they probably could not afford to pay in due time. Thus, instead of improving people's lives, advertising may be considered as a "necessary evil" in modern time. Furthermore, as manufacturing and service companies are competing to have a larger share of the market, it is next to impossible to expect the media to reduce the amount of dishonest advertising. Besides, when it comes to making money, companies and the media are in the same religion.
After all, greed being a human instinct, consumers have only themselves to blame for their foolishness toward advertisements. Since outlawing commercial advertising is out of the question, people should educate themselves to be more prudent in buying and spending behaviors. As for consumers, what better measures can be taken to protect themselves other than self-control?
解析：
暂无解析
1、【题目】Wehavethreeimportantpartsofeducationreading,writingandmathematics.Somepeoplethinkeverychildwillbenefitfromthefourthskilladdedtothelist:computerskills.Doyouagreeordisagree?
答案：
Twelve years into the new millennium, individuals have witnessed the universal utilization of computer in the fields of culture, science, military and so forth. When it comes to the education frontier, computer-related skills as well as their diversified applications，to a large extent，have facilitated students and schools throughout the world. However, whether computer skills should be enlisted in our curriculum, as a forth compulsory component, has sparked heated discussion recently. From my viewpoint, computer skills are important but not necessary in terms of public education.
Admittedly, youngsters would , for certain, gain more popularity in the future job market provided that computer techniques are offered in schools, since computerized products and technologies have penetrated virtually every aspect of every industry. In addition, acquiring the essential knowledge regarding computer or even the internet could, to some degree, help children improve the efficiency and quality of their school learning, which tend to be onerous and monotonous based on the current education system.
On the other hand, it seems pointless to add computer skills into the schooling list just like the other three, namely reading, writing and math. Firstly, the burden of students nowadays is fairly considerable. Adding a forth compulsory subject would undoubtedly frustrate and exhaust them, or even undermine their passion for studying all together. On top of that, computer skills, along with the widespread of personal computers in common household, can be gained in various means besides educational institution. It has been a quite common phenomenon that a major group of adolescents learned how to type by chatting online, how to save files by downloading the very first movie, and how to maintain operation system by installing anti-virus software.
Considering all the factors above, I personally reach the conclusion that computer skill should not be added into the current school disciplines, even though it is, indisputably, an essential technique to survive in the modern society.
解析：
暂无解析
1、【题目】In most cities and towns, the high volumes of road traffic become a problem. What are the causes of that and what actions could be taken to solve the problem?
答案：
In some major cities in my country, China, heavy traffic becomes increasingly problematic to commuters. This situation can be due to the fast pace of urban development.
The migration policy in China leads rural peasants to big cities. Also the convenient modern facilities and business opportunities in urban areas attract young generation in smaller towns seeking a reasonable career. While cities are expanding, the travellers have to cover further distance than they used to. Unluckily the public transport system built years ago is not well functioning. It is at this point that car purchase sounds reasonable. On top of this, the political will of enhancing economy should be responsible for various urban issues including traffic congestion. In order to stimulate domestic consumption, the public are encouraged to own their private cars, but in metropolises with dense population, such lifestyle is hard to be sufficiently supported.
To deal with traffic issue, some actions can be taken. Firstly, satellite cities can be a pragmatic approach to decentralize urban resource, thereby reducing urban population density. These satellite cities featuring self-sufficient can largely reduce daily travel if people are encouraged to live near their workplace or their school. Exclusive avenues for cycling can be set so that short-distance travellers would like to choose riding a bike instead of squeezing in a bus.
Public transport should be improved in terms of route, timing, comfortableness and service courtesy so as to encourage commuters to take. The larger capacity of public vehicles compared with private cars can effectively ease the traffic pressure on city roads.
In contrast, private cars should be discouraged from using for short distance travel. The approaches include charging a high parking fee, more expensive petrol or restricting in driving days.
解析：
暂无解析
1、【题目】Mobile phones and the internet play an important part in the way which people relate to one another socially. Do you think the advantages outweigh the disadvantages?
答案：
Since the invention of the internet and mobile phones, face-to-face communication no longer holds the dominant role in human interaction it once had. Undoubtedly these technical advances have facilitated more convenient and greater amount of communication between people. Unfortunately this has not come without cost.
Obviously the unprecedentedly increased communication connects people more easily. No one can easily manage our various relationships unless we register the Facebook or any other social networking site. Thanks to cell phones, people can contact one another in real time and this significantly boosts working efficiency. Telecommunication also empowers modern people with more independence. For example, children equipped with a mobile phone can be allowed to go further because the parents would feel safe to be able to get in touch with their children at any time. Some school children are even sent abroad for travel or education, and the family tie is partly maintained by such video chatting tools as MSN or Skype.
While we enjoy an instant connection with one another, our relationships are actually getting fragile. Messaging or talking on phone eliminates all non-verbal expressions. However, researchers suggest that body and facial expressions are crucial to relationship as they carry the most significant part of conversation. Therefore, over-relying on the internet and cell phone to interact with others can easily cause misunderstanding, thereby undermining trustworthy relation. Another negative aspect of telecommunication is that people’s personal relationship is interfered in real life. It is typical that people are ready to receive any call any time even when they are at a family get-together dinner table.
To sum up, a new invention does not necessarily mean a good thing or bad. It is neutral in nature. The important thing is that how we utilize it. The Internet and cell phones can definitely be put into good use as long as we do not take for granted that it can totally substitute for traditional way of relating to others.
解析：
暂无解析
1、【题目】Anincreasingnumberofmuseumstendtochargeadmissionfeesfromtouristsratherthanprovidingservicefreeofcharge.Doyouthinktheadvantagesoutweighthedisadvantages?
答案：
In many countries, museums used to be free for visitors to enter. But recently, admission fee is introduced due to a cut in funding from the government.
There are reasons for such proposal. Firstly, charging admission keeps a museum run healthily because it provides museums some funding for maintenance and expansion. As we generally know, building a museum with special characters and functions costs substantially more money than an ordinary residential building. Operation spending including security, staff salary and enriching the collections also need constant financial support. If all this cost has to come from taxation, that would be unfair to some taxpayers who do not visit museums at all. Also charging admission can compensate publicly funded museums for cuts in subsidy granted by the government and do not drop their service quality and security. Meanwhile this would not threaten other independent competitors which rely on their income from entry fees.
However, some people disagree with charging entry because they are convinced of some adverse impacts on the society. It is true that a museum is a venue about learning and enjoying as well. It is the access to vivid presentation of knowledge and local culture and history, and charging admission would decrease the number of visits, hence undermining the inspiration for knowledge and cultural heritage preservation and transmission. Another concern about charging admission of a museum is that a museum, as an important educational resource, may lose its educational function because some students in a disadvantaged position would be deprived of a museum tour.
In conclusion, although free access to a museum can promote culture and education, it leads to financial pressure on a museum. Accordingly students should be given a preference treatment and this can be effective with the government’s constant funding for student museum visit. Adults should be charged of admission to a museum. A virtual museum can be another promising option for those less well-off because it is much cheaper to build and run, and therefore can be provided free.
解析：
暂无解析
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